Orbit Gum

An Orbit Gum x Seymour Chwast packaging, created in a packaging design course. Inspired by Chwast's colorful creativity, illustrative fluidity and vivid playfulness, nine sketches were made and three were chosen to finalize. Colors, flavors and patterns were made to be the focal point of these designs in order to create a more cohesive yet expressive brand.

*not affiliated, associated, authorized, endorsed by, or in any way officially connected to the Wrigley Company, or any of its subsidiaries or affiliates.

Inspiration/Mood Board

Preliminary Ideation Sketches

Three Final Designs

Dielines

Blueberry

Orange

Banana

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